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Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.
Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.
In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. A month later in April 2014, Econsultancy stated that global retailers are losing $3 trillion (USD) in sales every year from abandoned carts.
Clearly, reducing the number of abandoned carts would lead to higher store revenue — the goal of every online retailer. The question then becomes how can we, as designers and developers, help convert these “warm leads” into paying customers for our clients?
When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen. Close your eyes slightly so that your vision is a bit clouded by your eyelashes. Can you still see and use the website? Are you able to read the labels, fields, buttons, navigation and small footer text? Can you imagine how someone who sees differently would read and use it?
In this article, I’ll share one aspect of design accessibility: making sure that the look and feel (the visual design of the content) are sufficiently inclusive of differently sighted users.
The post Design Accessibly, See Differently: Color Contrast Tips And Tools appeared first on Smashing Magazine.
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