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No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by facts alone, the truth is that we use others around us as a reference point for much of our attitudes and behavior. This isn’t a bad thing; it’s human nature.
Knowing how groups influence people can help you to move from being a common, everyday, work-your-fingers-to-the-bone designer to a strategic influencer of your target audience with relative ease. In fact, whether researchers, designers or managers, everyone involved in user experience (UX) design would benefit from deeper knowledge of how to incorporate social influence in their work.
The post Social Influence: Incorporating Social Identity Theory Into Design appeared first on Smashing Magazine.
You've seen this happen a thousand times. An organization struggles with a high level of internal enthusiasm and creative chaos that team leaders don't know how to handle any more. To bring order into projects, a new product manager is appointed, under huge expectation, and with unclear responsibilities and big goals defined within a very short timeframe. That's when things usually go south, resulting in failed projects, crushed teams and disappointed clients.
That's why we've teamed up with our author and friend Rian van der Merwe, a senior product manager with a sociology and UX background, to create a new practical book to help product managers in the digital space manage projects effectively — the right way, with the right strategy, in the right time, with the right team. Making It Right is a book about just that: what product management is, what it isn't, why it's important, and how to approach it strategically and meaningfully to get things done well. Available today.
The post “Making It Right”: A New Smashing Book on Product Management For A Startup World appeared first on Smashing Magazine.
You resize the browser and a smile creeps over your face. You’re happy: You think you are now mobile-friendly, that you have achieved your goals for the website. Let me be a bit forward before getting into the discussion: You are losing users and probably money if responsive web design is your entire goal and your only solution for mobile. The good news is that you can do it right.
In this article, we’ll cover the relationship between the mobile web and responsive design, starting with how to apply responsive design intelligently, why performance is so important in mobile, why responsive design should not be your website’s goal, and ending with the performance issues of the technique to help us understand the problem.
The post You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy appeared first on Smashing Magazine.
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